Fashion designers are embracing this new ‘ugly’ shoe trend

You may have noticed that ugly shoes are in. The uglier, the trendier, and there’s no point in fighting it.

Ugly is subjective, so what you might find cool, someone else might find disgusting. However, the thick practical shoe is very convenient.

Sturdy shoes have made a huge comeback.

There are fewer people walking around in delicate kitten heels and more people in comfortable shoes.

Shoes that were once reserved for savvy dads are trending. Maybe they’re all a bit uncomfortable, but funky and chunky is on trend.

We’ve seen Justin Bieber strutting around in some very odd shoes, Addison Rae embracing a very comfortable and chunky flat, and Keith Urban wearing oddly sized shoes.

This trend is ageless, genderless and coming for everyone.

It’s taken off a lot in Australia.

Sisters Jess and Stef Dadon are two very fashionable Melbourne women who make a living selling shoes that their customers have called “ugly”.

Their brand, Twoobs, is very focused on comfort and offers three different designs: a classic sandal, a platform and a Mary Jane.

Each design is sturdy and comfortable, so you can take a walk, hit the dance floor or wander around a mall port because you can’t remember where you parked your car in total comfort. .

Jess, 32, and Stef, 36, have just opened a shop in Byron Bay. It’s a very cool move to set up shop within walking distance of Chris Hemsworth.

They’re also not shying away from the ugly label; In fact, they think it just means their shoes resonate with women who don’t want to dress for the male gaze.

“There’s something natural about dressing for yourself rather than the male gaze or anyone else online, and for us the ugly trend really speaks to that,” they told news.om.au.

“Fashion is not black and white, an item is not ugly or cute, it is how you style it, and how you feel in it, in what context it is.”

The sisters are often inspired by shoes that aren’t exactly what Sonia Kruger would wear on The Logies red carpet.

“We actually have a new product coming out soon that we based on a style we saw men wearing at the airport. On a plane paired with simple shorts, the shoes can be perceived as a little ugly, but in the right context, the same shoes become very cool.”

The sisters explained that they weren’t aiming to be ugly when they started designing their shoes.

“We actually designed them based on children’s shoes because we noticed how comfort and style were a priority when creating a product for children, while for grown women comfort was rarely considered,” they said.

“We’ve never shied away from comments about the ugly, if anything, we’ve taken it as a compliment, and it always makes us laugh.”

However, Jess and Stef said their customer base isn’t Gen Zers who like to wear ugly shoes.

“If you’re Gen Z, you might wear them because ugly is trendy, if you’re a Millennial, you might wear them because they’re environmentally focused, and if you’re Gen X or a Boomer, you might wear them because they are comfortable”.